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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Marketing Plan Project 4 final

Project 4 Final

Q Prompt: Continuing our investigation of our assigned organization, we now move on to their pricing and distribution strategy. Pricing is your sole means of generating revenue and Distribution covers the delivery of your product to your target consumers from beginning of the process to the actual point of purchase. To prepare for this assignment, review the information you have gathered on your client. Also review the course material for module four. Based on the information found, you are to complete the following: Instructions: 1. Determine a price point for the new product. Be sure to explain your rationale based on the material from the module. This should address their approach to pricing (include psychological as well as economic influences if available), and a discussion of competitive pricing in the market. 2. Create a distribution plan for this new product. Be sure to explain your rationale. This should include a description of the primary methods they currently use to reach their target customers. [obviously only address those that apply. A client that sells a service might not have some of those elements] 1. Describe three service partners that would be used for the new product. Complete each section and upload your submission to the corresponding Marketing Plan Assignment link in the Module. Your submission should be 5-7 pages long single spaced and should thoroughly cover the information requested. If that information is not readily found and you have exhausted sources of information, you can extrapolate it from the information you have found. Each plan assignment will be graded on the following dimensions: accuracy and insight; depth; and writing style and visuals When you upload your assignment you must use Word or pdf file format. Power Point is allowed as well. Rubric Pricing Distribution Rubric - condensed Pricing Distribution Rubric - condensed Criteria Ratings Pts This criterion is linked to a Learning OutcomeAccuracy - Pricing 350 pts This criterion is linked to a Learning OutcomeAccuracy - Distribution 350 pts This criterion is linked to a Learning OutcomeVisuals and professionality 100 pts Total Points: 800 PreviousNext Martin

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Introduction The founding fathers of NKUs DBA program have a vision for the program: NKU will strive to make a terminal business degree affordable, while not sacrificing quality. With this vision in mind, NKU has decided to offer a 3-year DBA degree for qualified students for $37,500 total, from start to finish. The Haile College of Business at Northern Kentucky has a unique opportunity to enter a market with 110,000 potential customers in just one segment- fresh MBA graduates yearly. Although all 110,000 MBAs are not going to want to pursue a Doctor of Business Administration degree, a number will, so NKU needs to appeal to MBA graduates.